At the heart of the Buzz + Thrive brand is a logo that captures the vibrant energy of a greenhouse alive with local and exotic plants and flowers. The logo – a hummingbird drawn to a thriving flower – reflects the balance between the brand’s core concepts of growth and vitality, representing the dynamic life and delicate ecosystem nurtured within the greenhouse. The hummingbird and flower stand as powerful reminders of nature’s beauty and wonder.
ROLE
Brand Identity
Brand Strategy
Brand Guidelines
Visual Design System
User Interface Design
Brand Identity
Brand Strategy
Brand Guidelines
Visual Design System
User Interface Design
The brand colors include deep and soft blues, poppy red, and fern green, which together create a harmonious blend that balances tranquility with vibrancy. Archer was selected as the typeface for the logo, chosen for its timeless appeal and modern aesthetic to complement the palette.
We aimed to evoke a homegrown feel in our Buzz + Thrive printed collateral. We opted for earth-toned fabrics for our garments to complement our logo. For the business cards, we chose seed paper, allowing them to be planted to grow wildflowers, further emphasizing the brand's core identity.
