The goal of the website redesign was to streamline communication, enhance the brand presence, and effectively showcase Macmillan Learning's products. Through user research and feedback, we discovered that users often felt overwhelmed by too much information, which made it difficult for them to find what they needed. To address this problem, we updated the visual elements to reflect the brand's personality and implemented a new design system for a cohesive identity. Additionally, the content team crafted clear messaging that highlights the unique value propositions, allowing users to quickly understand Macmillan Learning's offerings and navigate the site with ease.
ROLE
User Interface Design
COLLABORATORS
Jenny Chiu, Website Strategy and Operations
Isabella Hsiao, Content Development
Sanaz Mohajerani, User Experience
Alex Saparata, Product Manager
User Interface Design
COLLABORATORS
Jenny Chiu, Website Strategy and Operations
Isabella Hsiao, Content Development
Sanaz Mohajerani, User Experience
Alex Saparata, Product Manager
The product page was a comprehensive redesign, completely reorganizing the layout for a cleaner and more intuitive user experience. With streamlined navigation, customers can easily find what they are looking for at a glance. Key information is prioritized, guiding users effortlessly through their decision-making process. This approach not only enhances the page's aesthetic appeal but also provides a more enjoyable and seamless experience.
From the outset, we focused on accessibility and usability by conducting user testing and implementing essential inclusive design principles. For instance, we ensured all visuals met web Content Accessibility Guidelines (WCAG) for readability and color contrast. We also established a clear content hierarchy, along with descriptive links, buttons, and alternative text for images to enhance accessibility for screen readers. These principles have made our site intuitive, easy to navigate, and welcoming for all users.
