VECKTA, a clean energy company that focuses on innovative environmental solutions, engaged me to work as part of a team to refresh their website. We focused on improving both the content and design to more effectively highlight their evolving solutions. The goal was to create a more engaging and informative online presence that effectively communicates VECKTA's mission and values.
ROLE
User Interface Design
COLLABORATORS
Sarah Riley, Head of Marketing
Jannie Huang, Website Development
Heather Pytel Davis, Brand Design
Zie Zie Senzaki, Content
User Interface Design
COLLABORATORS
Sarah Riley, Head of Marketing
Jannie Huang, Website Development
Heather Pytel Davis, Brand Design
Zie Zie Senzaki, Content
We faced unique challenges in that the design needed to sit on an existing platform. To meet the client’s goal within the given parameters, we strategy centered on vibrant visuals, blending striking imagery with structural illustrations and simple icons to achieve a modern, uncluttered aesthetic. We focused on highlighting the synergy between environmental stewardship and innovation by showcasing images that merge natural landscapes with renewable technologies.
Given that the majority of VECKTA’s site traffic comes from mobile devices, we recognized the necessity of adopting a mobile-first design strategy to prioritize the user experience for mobile visitors from the outset.
This project was highly collaborative, with team members contributing their unique perspectives and skills that fostered an environment of creativity and fresh ideas. This collective effort was key to delivering a seamless and engaging experience for all users.
